PRIVACY POLICY

Effective date: August 14, 2025

This Privacy Policy explains how Horizon Fence & Custom Gates, Inc. (“we,” “us,” “our”) collects, uses, shares, and safeguards personal information when you visit our website, contact us, or use our services.

Who we are
Horizon Fence & Custom Gates, Inc.
6220 Main Ave. Unit 12, Orangevale, CA 95662
Phone: (916) 765-3623 • Email: horizonfence2004@outlook.com

1) Information We Collect

Information you provide directly

  • Contact & project details: name, phone, email, address, photos you upload, service interests, preferred schedule.

  • Messages & forms: inquiries, estimate requests, chat messages, emails, and SMS replies.

  • Reviews & testimonials: feedback you choose to share.

  • Payment info: We do not collect card data on this website. If payments are taken, they are processed through a third-party provider (invoice links or terminals) and subject to that provider’s policy.

Information collected automatically

  • Device & usage data: IP address, browser type, pages visited, time on site, and referring URLs (for security and analytics).

  • Cookies & similar tech: used for core site functions, analytics, and (if enabled) advertising/remarketing. See “Cookies & Tracking” below.

  • Call tracking & recordings: we may use call tracking numbers and record calls for quality and training. Where required, we will notify you and obtain consent.

Information from service providers

  • Lead management & messaging: contact data and message history managed in our CRM.

  • Analytics & reviews: aggregated performance metrics, review links, and reputation monitoring.

2) How We Use Your Information

  • Provide estimates & services: schedule site visits, deliver quotes, complete projects, and manage warranties.

  • Communicate: respond to inquiries, send appointment confirmations, updates, and project reminders (email/SMS).

  • Improve & secure our website: diagnose issues, analyze usage, and enhance user experience.

  • Marketing & reputation: send helpful updates, request reviews after a completed job, and (if enabled) run remarketing campaigns.

  • Compliance & protection: meet legal obligations, prevent fraud, and protect our rights and customers.

SMS consent: By providing your mobile number and engaging with us, you agree to receive texts related to your inquiry or project. Message/data rates may apply. Reply STOP to opt out.

3) Cookies & Tracking

  • Essential cookies: enable core site features (security, form submissions).

  • Analytics cookies: measure traffic and site performance (e.g., Google Analytics 4).

Your choices:
You can manage cookies in your browser settings and in any cookie banner on our site. If we use ad cookies/remarketing, we will provide a “Do Not Sell or Share My Personal Information” link in the footer to manage opt-outs.

4) How We Share Information

We do not sell your personal information. We may share it with:

  • Service providers/“processors”: website host (Squarespace), CRM & messaging platform, call tracking/telephony, analytics, email/SMS delivery, and review/citation tools. These parties may process data on our behalf under confidentiality terms.

  • Payment processors: if applicable for invoicing.

  • Legal & safety: to comply with law, protect rights, or in response to valid requests.

  • Business transfer: if we undergo a merger, acquisition, or asset sale, your data may transfer as part of the transaction.

5) Data Retention

We retain personal information only as long as needed for the purposes above:

  • Leads & inquiries: typically up to 3 years from last interaction.

  • Project & billing records: typically 7 years (for legal/accounting).
    We may retain data longer if required by law or to resolve disputes.

6) Security

We implement reasonable technical and organizational measures to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

7) Your Privacy Choices & Rights

Marketing preferences

  • Email: use the unsubscribe link in our messages or email us.

  • SMS: reply STOP to opt out.

  • Call recording: tell our team member if you prefer not to be recorded.

California residents (CCPA/CPRA)

If you reside in California, you have the right to:

  • Know/access the categories and specific pieces of personal information we collected about you.

  • Delete personal information (subject to legal exceptions).

  • Correct inaccurate personal information.

  • Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising (we do not sell personal information; if we ever use ad cookies that qualify as “sharing,” you may opt out via our footer link or by contacting us).

  • Limit use/disclosure of sensitive personal information (we do not intentionally collect sensitive PI through this site).

  • Non-discrimination for exercising your rights.

How to exercise your rights:
Email horizonfence2004@outlook.com or call (916) 765-3623. Please provide your name, contact method, and the request type (access, delete, correct, or opt-out). We may need to verify your identity. You may designate an authorized agent to act on your behalf.

8) Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child provided us information, contact us to request deletion.

9) Third-Party Links

Our website may link to third-party sites (e.g., manufacturer specs, review platforms). We are not responsible for their content or privacy practices. Review their policies before providing information.

10) Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or applicable laws. The updated version will be posted here with a revised “Effective date.”

11) Contact Us

Questions or requests about this Privacy Policy?
Email: horizonfence2004@outlook.com
Phone: (916) 765-3623
Mail: Horizon Fence & Custom Gates, Inc. , 6220 Main Ave. Unit 12, Orangevale, CA 95662